Opinion-Central Reviews and Features

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401 Merritt 7, 3rd fl Norwalk, CT  06851 US
Tel: 203-359-4174   Contact: [email protected]
Operated by: Millward Brown Digital


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checkmarkOnline surveys

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Some surveys are awarded with points that can be used towards merchandise.

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The Opinion-Central survey panel closed in 2020.

With Opinion-Central, your opinion makes a difference! This is a panel that allows its members to take online surveys which help guide future business decisions. In 2016, Millward Brown Digital acquired Insight Express, the company who originally owned the Opinion Central panel. This panel is invitation-only.

Perks of Being a Member

Being a member of Opinion-Central grants you access to taking online surveys for rewards, seeing the results of survey research, reading interesting facts and gaining knowledge on products and concepts before the general public does! Becoming a member of the Opinion-Central community is also free of charge and takes only a few minutes of your time.

Unfortunately, Opinion-Central is no longer operational. Click the button to discover survey panels that are running and are actively looking for new members!

Survey Invitations and Lengths

Once you are a registered member, you will receive at least one survey to participate in per month. Surveys are short and simple and will never take you more than 15 minutes to complete.

Survey Compensation

Some surveys on Opinion-Central offer compensation, while others do not. If a survey does not offer compensation, don't forget that you are still making a difference in the future of business! Compensation will be outlined in the email invitation before the survey is begun.

Collect Points!

If a survey is compensated, it will come in the form of points. Points can be redeemed for a variety of lifestyle items ranging from electronics such as an iPod or useful household items. Items offered may vary, so check back frequently for new additions!

Security & Safety

Opinion-Central recognizes the importance of the privacy of information gathered from its panel members. They are active members of CASRO and BBB while also being TrustE accredited.

Eligibility: United States residents only, 18+

Opinion-Central Reviews (15)

5 Star Reviews (0) 0.0
4 Star Reviews (0) 0.0
3 Star Reviews (3) 20.0
2 Star Reviews (2) 13.3
1 Star Reviews (10) 66.7

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Why bother with this JOKE site?

February 12, 2012 by thomas from United States

Oh goody! If I work for 3-4 YEARS, I MIGHT qualify for a wind-up flashlight??!! Who in their right minds would waste their time on this pathetic baloney? Most assuredly, there are much better incentive programs out there!!!

Too few surveys

September 17, 2010 by Jim from United States

Nice site to work with. Slow coming surveys. Just started a month ago. So not so sure yet.
Points system for mechandise rewards.

Hard work for not much

September 2, 2016 by Nancy from United States

You cannot get cash, check or even reward/gift cards. You can pick out an item after doing A LOT of work. I was able to get a manicure set for my son using most of my points. Since I have installed new virus protection, I can no longer even access this site.

Not trustworthy

April 29, 2013 by Karan from United States

After a lengthy time to accumulate points to cash in on merchandise that is not all that great, I finally asked for Tape Measure with Notepad on 10/27/12. Followed up on 2/23/13 asking where it was. No response until 3/1/13. Told tech error and they would send within next couple of weeks. Now its 4/26/13 and never received. DO NOT SIGN UP with this company.

Lackluster Rewards

September 17, 2010 by Edward from United States

I had been on this panel for a couple of years and just recently got my first (and only) payout - a knockoff socket screwdriver set.

The surveys themselves are not so bad. They work well and I did not have the sorts of technical problems I see with other firms here. There's no OTX or Greenfield stuff here; a major plus for the site.

The rewards, however are embarrassing - especially in this day and age where e-rewards & certs are the rule. The Opinion-Central rewards page looks like a list of prizes you'd win at the ring toss booth of your county fair.

I'd paste in the link to the rewards page, but you have to be logged in to see them.

If they ever bring their incentives into the 21st century, I'd consider going back. But for now, I advise against it.