The Opinion-Central survey panel closed in 2020.
With Opinion-Central, your opinion makes a difference! This is a panel that allows its members to take online surveys which help guide future business decisions. In 2016, Millward Brown Digital acquired Insight Express, the company who originally owned the Opinion Central panel. This panel is invitation-only.
Perks of Being a Member
Being a member of Opinion-Central grants you access to taking online surveys for rewards, seeing the results of survey research, reading interesting facts and gaining knowledge on products and concepts before the general public does! Becoming a member of the Opinion-Central community is also free of charge and takes only a few minutes of your time.
Unfortunately, Opinion-Central is no longer operational. Click the button to discover survey panels that are running and are actively looking for new members!
Survey Invitations and Lengths
Once you are a registered member, you will receive at least one survey to participate in per month. Surveys are short and simple and will never take you more than 15 minutes to complete.
Some surveys on Opinion-Central offer compensation, while others do not. If a survey does not offer compensation, don't forget that you are still making a difference in the future of business! Compensation will be outlined in the email invitation before the survey is begun.
If a survey is compensated, it will come in the form of points. Points can be redeemed for a variety of lifestyle items ranging from electronics such as an iPod or useful household items. Items offered may vary, so check back frequently for new additions!
Security & Safety
Opinion-Central recognizes the importance of the privacy of information gathered from its panel members. They are active members of CASRO and BBB while also being TrustE accredited.
Eligibility: United States residents only, 18+
May 9, 2020 by Kris from United States
This site has gone belly up. I was given the choice to cash out, which I did and I never received my rewards. What a rip off!!!!!!!!!!!!!!!!
January 9, 2019 by Ian from United States
I've been a member of Opinion-Central for probably 8 years. The points earned are for items in their catalogue. I "cashed-in" a couple of times, and it took a while, but I did eventually receive the items. Over six months ago, I began to notice that the surveys were drastically tapering off, so, in August, I decided to "cash-out", in essence, purchasing the items in their catalogue. To this date, I have not received them. I have emailed them, Chris Ar., and the parent company, Millard-Brown, and I have even telephoned them and left an answer on their voice mail. I don't know if this company is out of business, or what their status is, but I would strong advise you NOT signing up for their surveys. It should be zero stars, but I had to put something.
April 1, 2018 by steve from United States
I have been a member for over 10 years. I realized i would never get the top tier rewards so i decided to cash out for an espresso machine Dec 1 2017. They say wait 6 to 8 weeks for the prize to arrive. It is now March 31 2018. No prize. i have sent 4 emails asking where the prize is. Their webpage says allow 48 for a reply 4 times i have sent a message with no reply. Definitely not good service when you cannot do your job without the survey takers.
January 31, 2018 by Rose from United States
This is a terrible site. They hardly give you any surveys and the rewards take a very long time to get. I finally amassed enough points for a reward (after Years!!) in November and still have not received it. carnold keeps telling me it's coming but when I ask for proof of shipment or tracking number they can't provide it. My next step is to contact Consumer Affairs. Please do not join up with them.
September 2, 2016 by Nancy from United States
You cannot get cash, check or even reward/gift cards. You can pick out an item after doing A LOT of work. I was able to get a manicure set for my son using most of my points. Since I have installed new virus protection, I can no longer even access this site.
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