11 Madison Avenue, 12th floor , New York City , New York   10010
Tel: 203-359-4174  Contact: [email protected]
Operated by: Millward Brown Digital

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Overall User Rating

13 user reviews
Rewards Offered
Green checkboxMerchandise
Member Opportunities
Green checkboxOnline surveys
Redemption Info
Some surveys are awarded with points that can be used towards merchandise.

Opinion-Central General Information

With Opinion-Central, your opinion makes a difference! This is a panel that allows its members to take online surveys which help guide future business decisions. In 2016, Millward Brown Digital acquired Insight Express, the company who originally owned the Opinion Central panel.

Perks of Being a Member
Being a member of Opinion-Central grants you access to taking online surveys for rewards, seeing the results of survey research, reading interesting facts and gaining knowledge on products and concepts before the general public does! Becoming a member of the Opinion-Central community is also free of charge and takes only a few minutes of your time.

Survey Invitations and Length
Once you are a registered member, you will receive at least one survey to participate in per month. Surveys are short and simple and will never take you more than 15 minutes to complete.

Survey Compensation
Some surveys on Opinion-Central offer compensation, while others do not. If a survey does not offer compensation, don’t forget that you are still making a difference in the future of business! Compensation will be outlined in the email invitation before the survey is begun.

Collect Points!
If a survey is compensated, it will come in the form of points. Points can be redeemed for a variety of lifestyle items ranging from electronics such as an IPod or useful household items. Items offered may vary, so check back frequently for new additions!

Security & Safety
Opinion-Central recognizes the importance of the privacy of information gathered from its panel members. They are active members of CASRO and BBB while also being TrustE accredited.

Eligibility: United States residents only, 18+

"Hard work for not much"
September 02, 2016 by Nancy from United States

You cannot get cash, check or even reward/gift cards. You can pick out an item after doing A LOT of work. I was able to get a manicure set for my son using most of my points. Since I have installed new virus protection, I can no longer even access this site.

"Good site"
April 05, 2015 by Kris from United States

Easy to use and I usually qualify for all of the surveys they send.

"Worthless Junk rewards"
September 30, 2014 by Doug from United States

I've cashed out twice, got two nice watches that took years to earn. It would take a lifetime to earn the ipod!

"Biggest Joke of them All"
March 07, 2014 by Robert from United States

I joined them in 2007 and finally got enough points to order a battery charger. Wow seven years. Since I ordered it I am just deleting the invites. I figure if I cancel the membership they will not ship my order and seven years of work will go out the window. Unless you have no life avoid this one.

"Junk Incentives"
December 02, 2013 by sharon from United States

Easy to get points however the incentives are dollar store crap, made in china items. I have 8500 points and can cash out for items starting at a grocery bag tote, cheap coffee tumbler, or a lovely flashlight that needs to be wound up to work, doesn't even take batteries. Hmmm what will I choose. My advice is to stear clear of this unless you like wasting valuable time for cheap plastic incentives.




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