Opinion-Central Reviews and Features

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401 Merritt 7, 3rd fl Norwalk, CT  06851 US
Tel: 203-359-4174   Contact: [email protected]
Operated by: Millward Brown Digital


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checkmarkOnline surveys

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Some surveys are awarded with points that can be used towards merchandise.

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SITES LIKE Opinion-Central

Branded Surveys, SayMore, MySoapBox

The Opinion-Central survey panel closed in 2020.

With Opinion-Central, your opinion makes a difference! This is a panel that allows its members to take online surveys which help guide future business decisions. In 2016, Millward Brown Digital acquired Insight Express, the company who originally owned the Opinion Central panel. This panel is invitation-only.

Perks of Being a Member

Being a member of Opinion-Central grants you access to taking online surveys for rewards, seeing the results of survey research, reading interesting facts and gaining knowledge on products and concepts before the general public does! Becoming a member of the Opinion-Central community is also free of charge and takes only a few minutes of your time.

Unfortunately, Opinion-Central is no longer operational. Click the button to discover survey panels that are running and are actively looking for new members!

Survey Invitations and Lengths

Once you are a registered member, you will receive at least one survey to participate in per month. Surveys are short and simple and will never take you more than 15 minutes to complete.

Survey Compensation

Some surveys on Opinion-Central offer compensation, while others do not. If a survey does not offer compensation, don't forget that you are still making a difference in the future of business! Compensation will be outlined in the email invitation before the survey is begun.

Collect Points!

If a survey is compensated, it will come in the form of points. Points can be redeemed for a variety of lifestyle items ranging from electronics such as an iPod or useful household items. Items offered may vary, so check back frequently for new additions!

Security & Safety

Opinion-Central recognizes the importance of the privacy of information gathered from its panel members. They are active members of CASRO and BBB while also being TrustE accredited.

Eligibility: United States residents only, 18+

Opinion-Central Reviews (15)

5 Star Reviews (0) 0.0
4 Star Reviews (0) 0.0
3 Star Reviews (3) 20.0
2 Star Reviews (2) 13.3
1 Star Reviews (10) 66.7

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Biggest Joke of them All

March 7, 2014 by Robert from United States

I joined them in 2007 and finally got enough points to order a battery charger. Wow seven years. Since I ordered it I am just deleting the invites. I figure if I cancel the membership they will not ship my order and seven years of work will go out the window. Unless you have no life avoid this one.

Junk Incentives

December 2, 2013 by sharon from United States

Easy to get points however the incentives are dollar store crap, made in china items. I have 8500 points and can cash out for items starting at a grocery bag tote, cheap coffee tumbler, or a lovely flashlight that needs to be wound up to work, doesn't even take batteries. Hmmm what will I choose. My advice is to stear clear of this unless you like wasting valuable time for cheap plastic incentives.

They have no respect for their members

November 25, 2013 by Gloria from United States

All survey companies are paid well by the manufacturers and service suppliers who want feedback from consumers. Many survey companies show that they value and respect their members by offering rewards (incentives) that are really quite nice. Opinion Central, sadly, is not in that league.

Having spent the past five years building up enough points to get a "Coffee Tumbler, I ordered it. I received it today (it only took between two and three weeks - not bad). The tumbler is a piece of junk! They offer no detailed description of any of the "rewards"; only a picture and a one or two word title is shown. One would expect a coffee tumbler to be nicely insulated, but the printed information included with it had the following message: "CAUTION - hot liquid increases temperature of exterior wall". It is a COFFEE TUMBLER, for goodness sake! Not everyone drinks iced coffee all the time (or any of the time). I recently purchased a much better one in a national drug store chain for less than $4.00 and it is made in the U. S. (The one from Opinion Central is made in China.)

I have now emailed them asking to have my membership canceled. (There is no option for that on the site.) I will no longer respond to their annoying little pop up surveys or anything they email me.

You must be kidding...

October 16, 2013 by si from United States

I let the facts speak for itself.

7/3/2013 129581 100 100
7/29/2013 222327 175 275
9/26/2013 217240 175 450
10/11/2013 224913 175 625
10/16/2013 222157 175 800

Examples for rewards:
Points Required: 3,300
Eco-Tote Reusable Grocery Bag
Points Required: 3,700
Cosmetic Bag
Points Required: 3,825
Pocket Calculator
Points Required: 3,825
Tape Measure with Notepad
Points Required: 3,900
6-Pack Cooler
Points Required: 3,925
22 oz. Bottle
Points Required: 4,175
Screwdriver and Socket Set
Points Required: 4,175
Coffee Tumbler
Points Required: 4,250
Tote Bag
Points Required: 4,400
Sling Backpack
Points Required: 5,125

Not trustworthy

April 29, 2013 by Karan from United States

After a lengthy time to accumulate points to cash in on merchandise that is not all that great, I finally asked for Tape Measure with Notepad on 10/27/12. Followed up on 2/23/13 asking where it was. No response until 3/1/13. Told tech error and they would send within next couple of weeks. Now its 4/26/13 and never received. DO NOT SIGN UP with this company.