Toluna Influencers Reviews and Features

Toluna Influencers website screenshot

Toluna Influencers

21 River Road, Wilton, Connecticut  06897 US
Tel: 1 (972) 732 7323   Contact:
Operated by: Toluna Group


payment icon

checkmarkCash paid via PayPal checkmarkAmazon gift cards checkmarkBest Buy gift cards checkmarkiTunes gift cards checkmarkStarbucks gift cards checkmarkTarget gift cards checkmarkWalmart gift cards checkmarkMovie vouchers checkmarkReward Link checkmarkRestaurant gift cards checkmarkRetail e-vouchers checkmarkSweepstakes entries

study types icon

checkmarkOnline surveys checkmarkMobile surveys checkmarkMobile app checkmarkDaily surveys checkmarkVideo surveys checkmarkDiary surveys checkmarkTeen surveys checkmarkRefer-a-friend program

payment info icon

Minimum of 30,000 ($10) worth of points required in account in order to request rewards.

Having launched in 2000, Toluna Influencers has grown to become one of the most established, reliable and popular online survey websites around.

Toluna Influencers is owned and operated by market research powerhouse, Toluna Group and has millions of survey members around the world who participate in a variety of market research opportunities and influence the future of the biggest brands worldwide!

It’s well-known for being a survey website that places a strong emphasis on community, making it a popular choice.

How Toluna Influencers Works

toluna influencers website

Create a free account

With Toluna Influencers account takes only minutes. To create an account, you’ll answer a nine-question survey about yourself; Your name, date of birth, gender, country of residence, zip code, desired password and mobile number (this is optional). From there, you’re ready to start earning points.

Start taking surveys

The main dashboard of the website will show you a list of surveys for you to fill out. You can choose by survey length or your desired topic. Underneath each survey, you’ll see an estimated length and how many points you’ll earn for completing each survey. Some surveys may offer a unique experience such as being a video survey or a diary style survey.

Convert your points into rewards

Once you’ve earned enough points, you’ll be able to convert these into a wide range of rewards. Choose from options including cash paid by PayPal, gift cards, e-vouchers and more.

Payment and Rewards

New Member Bonus

New members to the Toluna Influencers community will automatically have 500 points deposited into their accounts. If you invite new members and they join Toluna, you’ll also be awarded 500 points per person!

Rewards for Surveys

Toluna Influencers offers an extensive rewards catalog.

  • Gift certificates and PayPal payments - Toluna Influencers offers a substantial selection of gift certificates to retailers including Amazon, Starbucks, Walmart, iTunes, Tango, Best Buy, Target, and even Bitcoin! Gift certificate values start at 30,000 points, or $10. PayPal payments start at 95,000 points ($30). These amounts are stated for Toluna USA, and may vary slightly by region.
  • Sweepstakes - Toluna Influencers offers monthly draws for thousands of dollars in cash and items such as electronics whose entries can be redeemed for a relatively small number of points. The Toluna Millionaire Sweepstakes offers a daily draw for 1,000,000 to active Toluna Influencers members. You can earn entry by participating in surveys or by purchasing entry via the reward center for 500 points. Note that sweepstakes draws are not available in all regions.
Visit Toluna's website 

Survey Taking Experience

Additional Ways to Earn Points

Besides participating in online surveys, members of Toluna Influencers can earn additional points by participating in sponsored mini-polls (typically a yes/no question for 15 points), filling out profile surveys (worth 100 points each) and by referring friends (500 points per referral). You can refer friends by sharing a unique URL for them to sign up with.

Number of Points Per Survey

The number of points will vary per survey and is based on things like the length and complexity of the survey. That said, successful survey completions can award anywhere from 15 - 50,000 points each, and special surveys could offer even more!

Rewards Process

Toluna Influencers states on their website that it can take up to 8 weeks for delivery of rewards after they've been requested. However, many members receive virtual gift cards and PayPal payments within a couple weeks of request. All rewards are redeemed through Toluna Influencers' “Rewards Center” from the community menu on your profile. As stated above, rewards include gift cards to Best Buy, Groupon,, Redbox, PayPal, The Cheesecake Factory and more. When points are awarded, they are valid for 12 months.

Visit the Toluna Influencer's website 

Community Features

Getting Involved with Toluna Influencers

There are a variety of options to browse if you would like to become a part of the Toluna Influencers community.

  • Topics: Answer a variety of exciting questions on interesting and sometimes even humorous topics!
  • Battles: Give your opinions on a battle of products or subjects, i.e. Which do you prefer, a treadmill or elliptical?
  • Thumb It: Provide a "like" or a "thumbs up" on products or subjects that you enjoy, i.e. Would you give a thumbs up to the act of napping?

Download the Toluna Influencers App

toluna influencers app

Access your profile from anywhere and stay up to date on the hottest research opportunities. The Toluna Influencers app offers features like snapping photos while on the go, accessing your account information and redeeming rewards straight from your phone. Download it from Google Play or the App Store.

Is Toluna Legit?

Toluna Influencers is a safe, legitimate website. It is not a scam, and has had millions of survey takers around the world take their surveys for over 10 years. Although your experience with the site may differ from another survey takers, Toluna Influencers is not a scam website.

Eligibility: Residents worldwide 13+

Joining Bonus! Toluna is currently offering a 500 point sign up bonus to new members.
» Click here to claim your bonus!

Toluna Influencers Reviews (517)

5 Star Reviews (95) 18.4
4 Star Reviews (70) 13.5
3 Star Reviews (38) 7.4
2 Star Reviews (60) 11.6
1 Star Reviews (254) 49.1

Sort Reviews By: Date | Highest rating | Lowest rating


December 12, 2010 by Tiffany from United States

Most of the surveys kick you out after you spend 15 minutes doing them, the points system is awful, the only reason that I still have an account is to be a tester, right now they are offering people to test the Xbox 360 with Kinect... So, if you are REALLY bored, i guess

Persistent Payment and IT Issues

December 6, 2010 by keith from United States

This site took many months to provide credit for poll and opinion topic postings that were to be credited monthly, then did not follow through with promised resolution dates. They communicate poorly with members about such issues. They failed to honor a date promised in a BBB complaint resolution. Strongly suggest not to join this site.

No problems, good site

October 23, 2010 by Kevin from United States

This has been a great site for me, lots of surveys (qualify for about half). Average about $40 a month.
No real complaints, would recommend.

Mixed feelings, but it does pay

October 15, 2010 by Kala from United States

I'm 8 months pregnant and not working, so I had the free time to waste on their lengthy surveys. They give time estimates before you take the survey (usually 5-30 minutes to complete), and even the 5 minute surveys take 15 minutes or more to complete. Who estimated these times, I wonder?

I also got disqualified by my age, location and/or income about 60% of the time after taking their very long and boring surveys and being very near the end. However, the surveys I did qualify for were all worth at least 1,000 points, so in about a week and a half I cashed out for $20. In roughly 4 weeks I'll actually get that check. I wish they used Paypal.

All in all, they do pay, but they waste a LOT of your time with surveys that are supposed to be fast to complete. Also, if you didn't know, you get points for taking their sponsored polls too -- and some of those polls lead to surveys, which equals more points.

Spent 30 minutes and disqualified

October 5, 2010 by susie from United States

This is really disgusting. I just spent a half hour really trying to do my best, having to check what's in my kitchen, the ounces, when I bought the product and then I was disqualified. They WANT honest answers, I had a lot of the product they were asking about. What's the problem? This happens often with them but a half hour?? And I type fast! This is grossly unfair.