BzzAgent Reviews and Features

BzzAgent website screenshot


184 Shepards Bush Road, Brook Green London,   W67NL GB
Tel: 1-877-BZZAGENT   Contact: [email protected]
Operated by: dunnhumby

BzzAgent Quick Overview:
Rewards Offered: Merchandise
Member Opportunities: Online surveys Product testing
Redeeming Rewards: Every campaign offers a stated reward which is rewarded after an assignment completion.
Similar Panels: Opinion Outpost, Branded Surveys, Panel Champ, Pinecone Research

BzzAgent is a media network, operating since 2002, that recruits "BzzAgents" to evaluate products and services and then share their opinions on them with people they know. BzzAgent has over one million member agents around the world, and uses the idea of word of mouth communication to generate measurable results for marketers.

Influence the Biggest Brands

BzzAgent has an impressive client list which includes: L’Oréal, Nestle, Proctor & Gamble and Purina. You may be invited to test products from international companies and have a major influence on the brand!

Test Merchandise

Members must receive an invitation to a campaign in order to participate. Assignments usually involve testing merchandise and coupons/rebate offers for free samples and then writing/sharing their thoughts on the brand online and on social media.

Being Assigned an “Activity”

If you are asked to test a product, in many cases you will be assigned any or all of the following activities:

  • Posting to social media about the product (Facebook, Twitter or Instagram)
  • Writing a review about the product you have been instructed to use
  • Uploading photos and videos about a given product

Communication Directors (Comm Devs) then rate and respond to the activities you submit based on guidelines, and you are awarded points based on the quality of the “buzz”.

Online Surveys

In addition to testing products, BzzAgent invites its members to participate in quick online survey opportunities for extra points and rewards. These also help the organization it you with the right products that you’ll be excited to try.

Collect Points and Free Products

Receive MyPoints and sometimes free products in exchange for your BzzAgent participation. Feel good about sharing your opinion to the world and gaining something in return.

Build your BzzScore

Each member accumulates a BzzScore on a yearly basis. It ranges from zero to 10 and takes into account all of the activities you participate in. Depending your level of participation, your BzzScore may go up and down throughout the year. The following are ways to keep your BzzScore high:

  • Putting detail and attention into your assigned activities
  • Staying up to date on all the latest survey opportunities
  • Being an influencer by involving your fellow friends in your BzzActivites
  • Connecting your BzzAgent profile to your social media accounts

The better your BzzScore, the more invites you will receive for new campaigns. You can view your BzzScore at any time from your member home page.

Earn Rewards

BzzAgent offers rewards as you participate. Some are unlocked along the way and some contain little surprises to keep you interested and always wanting more. Rewards are rewarded after various milestones or achievements, such as: your 10th Tweet, an exceptional photo, your 25th review, etc.

Explore the BzzAgent website and catch up on the hottest trends in the “Latest Buzz” section. See what fellow users are saying about a variety of exciting products. Connect even further by following the BzzAgent Facebook, Instagram and Twitter pages!

Eligibility: Residents of the USA, UK, Canada, Brazil, France and Germany.

BzzAgent Reviews (147)

5 Star Reviews (80)
4 Star Reviews (17)
3 Star Reviews (10)
2 Star Reviews (11)
1 Star Reviews (29)

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It's all about free samples

September 17, 2010 by jay from United States

There are no surveys-you're simply supp. to spread the word on free products they send out and receive MyPoints when you report the feedback. If you're looking for cash or traditional prizes like other sites give-this isn't the panel for you. They are very upfront w/ what they offer. I've received medicine & food so far. I look forward to whatever they send, b/c it's usu very useful.

I love to bzz

September 17, 2010 by Arleen from United States

I have been a bzzagent for @4 yrs and I have received wonderful products to sample. I have received sonicare products, free meals at Boston Market, free candles. I love that they are connected with Mypoints because when I do a bzz report my points accumulate so fast. I always enjoyed Mypoints and now it is easier to get gift cards.


September 17, 2010 by Dian from United States

This is hands down my favorite place to go. I have been in on multiple campaigns and gotten tons of free samples to try out and coupons to hand out. This site practices WOM marketing to its extreme. It uses a combination of rewards incentives including mypoints and "status" which can get you into new campaigns quicker. Two thumbs up!!!

A site for children..not surveys!

September 17, 2010 by Celeste from United States

I do not know if any of you have had experience with the Hari Khrishnas of the 1960's, they handed out flowers at the airport and bugged you constantly with dogma. I am just not the type to hand out coupons like religious flyers. All the "Bee Hive" related language is more than a bit childish and irritating. I took a pass on this one.

I'm confused

September 17, 2010 by Amanda from United States

Maybe I'm doing something wrong, but I do not understand how to be invited to join a campaign. Oh wait I was invited but it was $150 fee for some feel good medicine. It seems like all they want you to do is go to websites and buy stuff. I'm lost. I'm still a lonely solitary bee :(