BzzAgent Reviews and Features

BzzAgent website screenshot


184 Shepards Bush Road, Brook Green London,   W67NL GB
Tel: 1-877-BZZAGENT   Contact: [email protected]
Operated by: dunnhumby

Quick Overview:
Rewards Offered: Merchandise
Member Opportunities: Online surveys Product testing
Redeeming Rewards: Every campaign offers a stated reward which is rewarded after an assignment completion.
Similar Panels: Opinion Outpost, Branded Surveys, Panel Champ, Pinecone Research

BzzAgent is a media network, operating since 2002, that recruits "BzzAgents" to evaluate products and services and then share their opinions on them with people they know. BzzAgent has over one million member agents around the world, and uses the idea of word of mouth communication to generate measurable results for marketers.

Influence the Biggest Brands

BzzAgent has an impressive client list which includes: L’Oréal, Nestle, Proctor & Gamble and Purina. You may be invited to test products from international companies and have a major influence on the brand!

Test Merchandise

Members must receive an invitation to a campaign in order to participate. Assignments usually involve testing merchandise and coupons/rebate offers for free samples and then writing/sharing their thoughts on the brand online and on social media.

Being Assigned an “Activity”

If you are asked to test a product, in many cases you will be assigned any or all of the following activities:

  • Posting to social media about the product (Facebook, Twitter or Instagram)
  • Writing a review about the product you have been instructed to use
  • Uploading photos and videos about a given product

Communication Directors (Comm Devs) then rate and respond to the activities you submit based on guidelines, and you are awarded points based on the quality of the “buzz”.

Online Surveys

In addition to testing products, BzzAgent invites its members to participate in quick online survey opportunities for extra points and rewards. These also help the organization it you with the right products that you’ll be excited to try.

Collect Points and Free Products

Receive MyPoints and sometimes free products in exchange for your BzzAgent participation. Feel good about sharing your opinion to the world and gaining something in return.

Build your BzzScore

Each member accumulates a BzzScore on a yearly basis. It ranges from zero to 10 and takes into account all of the activities you participate in. Depending your level of participation, your BzzScore may go up and down throughout the year. The following are ways to keep your BzzScore high:

  • Putting detail and attention into your assigned activities
  • Staying up to date on all the latest survey opportunities
  • Being an influencer by involving your fellow friends in your BzzActivites
  • Connecting your BzzAgent profile to your social media accounts

The better your BzzScore, the more invites you will receive for new campaigns. You can view your BzzScore at any time from your member home page.

Earn Rewards

BzzAgent offers rewards as you participate. Some are unlocked along the way and some contain little surprises to keep you interested and always wanting more. Rewards are rewarded after various milestones or achievements, such as: your 10th Tweet, an exceptional photo, your 25th review, etc.

Explore the BzzAgent website and catch up on the hottest trends in the “Latest Buzz” section. See what fellow users are saying about a variety of exciting products. Connect even further by following the BzzAgent Facebook, Instagram and Twitter pages!

Eligibility: Residents of the USA, UK, Canada, Brazil, France and Germany.

BzzAgent Reviews (144)

5 Star Reviews (77)
4 Star Reviews (17)
3 Star Reviews (10)
2 Star Reviews (11)
1 Star Reviews (29)

Sort Reviews By: Date | Highest rating | Lowest rating

Multiple Accounts?

September 17, 2010 by Lindsey from United States

From the beginning, Bzzagent assured me that we could have 2 bzzagents per household. My husband and I signed up and BAM, they suspended our accounts and accused me of opening "Multiple accounts". I kept communicating with them that they were mistaken, and they said they would look into it. They then wrote me back (a month later) and told me our accounts were "permanately deleted". They no longer responded to my emails. Nice folks, eh?

Bzz Agent builds a better consumer

September 17, 2010 by Joyce from United States

I have been participating in Bzz Agent and have had a wonderful experience all around. I love being able to share product samples and/or coupons with my friends, family and even the occasional stranger. The Chat Threads project connected to the current Chapstick Naturals campaign is positive proof of the company's legitimacy. I have even received a $180 Sonicare

Best of the Best!!

September 17, 2010 by Sarah from United States

I live and breathe BzzAgent lately!! BzzAgent is not excactly a survey panel persay, but more of a word of mouth advertising company. What they do is send you products which you try and then tell your friends, family, coworkers and even random strangers if you want!! Then you report back to bzz agent in the form of a written or video report, much like school. You are given quality credits and bzzpoints for each report you write, which can determine your tier and be exchanged for prizes. Just being a BzzAgent alone is a prize in itself though, it's very rewarding a pleasant experience!!



September 17, 2010 by L from United States

I love being a Bzz Agent. They have great incentives and information. I like receiving new products to learn and share with others. This is a very rewarding company.