Homescan Consumer Panel Reviews and Features

Homescan Consumer Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact:
Operated by: The Nielsen Company, LLC

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KEY FEATURES:

The Nielsen Homescan Consumer Panel, has existed for over 25 years and is a mini representation of consumers in every country it operates in. Panelists scan the barcodes on their every day purchases and complete engaging surveys, influencing the consumer marketplace via their purchasing decisions. The Nielsen Company is the world’s leading marketing information provider that measures audience and the effectiveness of business media products and services and operates this panel.

Becoming a Member

Start by filling out the online registration form on the website. Note that only one membership can be completed per household. Once the information is received you will be put on the "Reserve Status Waiting List". Nielsen Homescan will then randomly select households to join the community. This is to ensure that panel members are as diverse as possible. If you have registered, do not register again - you may be on the waiting list for a few weeks or even a few months before getting your acceptance email.

Scan and Earn!

Once you are a registered member, Nielsen Homescan will send you a handheld scanner in the mail (they will pay for the shipping on both sending and returning the scanner) or in non-EU countries such as Canada, you can select the option of scanning your purchases using Nielsen's mobile app. Use this handheld scanner/mobile app to scan the barcodes on all of your purchases. Once a week, simply transmit this information to Nielsen - a super easy and quick process!

Each time you scan an item, you accumulate points that can be used towards items in the Homescan Gift Catalog. When you scan items, note that your information will be aggregated with other participants', and your personally identifiable information will be removed. In addition to scanning your items, you can also take part in fun surveys to earn additional points.

Collecting Points

The amount of points you earn is dependent on the duration of your membership with the panel as well as how consistent you are with scanning barcodes weekly. 1,000 points are worth approximately $1 and the minimum cash out balance is $20, which can be used towards items from the Homescan Gift Catalog.

Homescan Gift Catalog

The Homescan Gift Catalog contains gift-cards that can be used towards electronics, toys and household items. Members can also use points toward sweepstakes entries. Gifts are listed at various points levels, so you can use your points right away, or save up for larger rewards like sunglasses, tablets, TVs and more.

Fun and Easy

Nielsen Homescan works by collecting scanned barcodes on consumer purchases. They also prompt members to complete fun and easy surveys which help with making your voice heard as a consumer!

Other Ways to Earn Points

Complete emailed surveys and earn additional points credited to your account. As a bonus, receive yearly gifts for your participation in the program. Regular participants are also entered into the Nielsen Homescan sweepstakes that are held weekly, monthly, quarterly and yearly. Although points give you access to the HomeScan Gift Catalog, sweepstakes sometimes offer cash prizes.

Use the Mobile App to Scan Purchases

In non-EU countries, instead of using the handheld scanner, simply download the “Nielsen Homescan” mobile app, which provides an even easier way to scan your purchases. The app contains the exact same functions as the traditional hand-held scanner but some users find using their mobile phones for this purpose is easier. Note that the mobile app can only be downloaded if you are a panel member and is available in select countries.

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Homescan Consumer Panel Reviews (43)

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May 7, 2020 by Kevin from Canada

One of the best in survey companies, they send you a scanning device to use in your everyday shopping its great.
The rewards are a bit hard to achieve but worth it.

September 9, 2011 by Cynthia from United States

All you do is scan the bar codes of everything you buy and transmit once a week.never really think of it as a survey panel because you only do about 5 a month and you ALWAYS qualify. After 10 yrs. its habit no real effort and I have gotten some pretty nice gifts.

September 17, 2010 by Justin from United States

Even though it does take a long time to build your points up, I still like scanning my purchases it is fun and does not take long at all. Another good thing in scanning all the items that I buy is being able to verify my receipt that it is correct.

September 17, 2010 by Dian from United States

this one asks for you to do a lot for your incentive. and the incentives themselves take forever to collect. but it is one of my faves nonetheless. maybe bacause they are constantly sending me little gifts and an occasional two dollar bill in the mail that have nothing ot do with my "point", but just as a "thank you". they make you feel like your time is valuable to them. That truly makes a difference.

March 28, 2024 by Tracey from Canada

This is a great survey site but there is a lot involved. You get weekly points if you submit your online or in person purchases regularly and there are contests throughout the year for some great prizes. I use my cell phone as my "scanner" - much easier than the hand held device you can use.