Nielsen Consumer Panel Reviews and Features

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Nielsen Consumer Panel

85 Broad Street, New York, New York  10004 US
Tel: 800.864.1224   Contact: [email protected]
Operated by: The Nielsen Company, LLC


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checkmarkBarcode scanning checkmarkTeen surveys

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checkmark No points system
Receive a gift once a year, based on your participation.

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SITES LIKE Nielsen Consumer Panel

Pinecone Research, Homescan Consumer Panel

The USA equivalent of this program is the National Consumer Panel. The Canadian version is Nielsen Homescan.

For decades, Nielsen has set the standard for global market and consumer insight research. Their insights are based on representative samples of the population and help our clients (e.g., manufacturers, retailers, non-profits and governments) learn about what consumers watch, buy, their preferences and behaviors. Nielsen Consumer Panel represent a variety of households nationally and helps them learn about how consumers view and interact with various brands.

Record Your Purchases and Get Rewarded

As a panel member, Nielsen Consumer Panel will ask you to record all of your weekly purchases. Simply record each of the items you've purchased into the Nielsen Diary, and enter the price from the receipt. Every 2 weeks, an auditor will come to your home to record your purchases in their hand-held terminal. The scanner's memory will save all of the information that the auditor scans. Once the Auditor is complete and the purchase recordings are aligned, the Auditor will sync the data straight to Head Office.

Get Rewarded for Your Participation

In return for recording all your purchases, you will receive a token of appreciation once a year.

Eligibility: Australia, South Africa, UK residents only, 16+.

Nielsen Consumer Panel Reviews (15)

5 Star Reviews (5) 33.3
4 Star Reviews (0) 0.0
3 Star Reviews (0) 0.0
2 Star Reviews (1) 6.7
1 Star Reviews (9) 60.0

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Great perks

March 7, 2020 by Kath from Canada

I enjoy being a panelist as I can't wait to get my rewards. I'm having fun scanning all my groceries after each shopping trip. I find it interesting and fun.

What a Great Idea

December 18, 2019 by Sheila from United Kingdom

I joined Nielsen Consumer Panel a few years ago and came across some old negative comment which I wanted to address. The scheme is very simple, scan-in all your shopping and you receive a large choice of Free Gifts. To date I have received Free Gifts that I selected myself and that are worth almost £400! Not bad for a few seconds of scanning eh? Well done Nielsen, it's a shame they don't give referral awards as I've got a few people who want to join up - I'm very glad I did!

Scan purchases and get rewarded

January 14, 2019 by Jessica from United States

If you're looking to make some quick cash then this is not the place you want to join. But if you're in it for the long haul there are great rewards to be had. I've been a member for many years now and I regularly choose items from the reward catalog and they arrive promptly. I read some of the poor reviews especially the ones concerning broken scanners. I have the NCP app on my phone so I do all my scanning with my smartphone so I don't have to worry about an actual piece of equipment.
It's really easy. As soon as you get used to scanning all of your groceries and listing even your takeout orders it's a breeze.

Fun site

July 8, 2020 by Judi from United States

I love this site! It is fun to record purchases and get surveys! The customer service is excellent!

Neilson Consumer Panel

May 12, 2020 by debby from United States

Very legitimate way to make extra money. Easy to participate in and completely legitimate.